Does your business also work for you?
Is your business profitable, but you no longer get any satisfaction from it and it takes more and more of your energy?
Or do you do precisely what you completely believe in, but does it fall short financially of what you need?
In both cases, the same tension arises: your business no longer reinforces the life you want to lead.
During the two-day event ‘Toward the business of your life,’ you redesign your business so that what you do, how you work, and what you earn once again contribute to the life you want to lead.
You can be financially successful while feeling trapped in your own business.
But you can also do wonderful, meaningful work and constantly experience financial pressure.
You can be financially successful while feeling trapped in your own business.
But you can also do wonderful, meaningful work and constantly experience financial pressure.
Sometimes you reach a point where you can no longer deny to yourself that your business is costing you more than it yields.
Sometimes you reach a point where you can no longer deny to yourself that your business is costing you more than it yields.
I.
You earn a good salary, but
Your work is becoming less and less fulfilling. Your company demands too much of you. You are stuck in a role and tasks that no longer suit you. You have built up some financial security, but you lack freedom, fulfillment, or meaning.
II.
Your work fits, but
You are doing something you believe in, but earning too little from it to make ends meet. Your offer is hard to scale. Your prices or margins are not right. Your work brings fulfillment, but also financial stress.
You keep going, but increasingly have the feeling: What am I actually doing this for? You know that change is needed, but what kind and how?
How do you build a business that reflects who you are and is financially sound?
It is crucial that your business works for you on two fronts: it must fit who you are and how you want to work, and it must generate enough financial return to make the life you want to lead possible.
One without the other ultimately cannot last. A profitable business can trap you in work that no longer suits you or requires you to sacrifice too much of your life. A business that aligns completely with your ideals can limit you when it structurally yields insufficient results.
During this intensive 2-day event, we bring those 2 back together.
How do you build a business that reflects who you are and is financially sound?
It is crucial that your business works for you on two fronts: it must fit who you are and how you want to work, and it must generate enough financial return to make the life you want to lead possible.
One without the other ultimately cannot last. A profitable business can trap you in work that no longer suits you or requires you to sacrifice too much of your life. A business that aligns completely with your ideals can limit you when it structurally yields insufficient results.
During this intensive 2-day event, we bring those 2 back together.
What does a company that truly works for you look like?
That is what we are working toward during these 2 days: enabling you to (once again) work on what gives you fulfillment, in a way that suits you and provides you with sufficient financial freedom to live the life you want.
What I really appreciate is how practical and concrete Astrid makes everything. After the session, you know exactly what options are available, what you can do, and what the next step is. She effortlessly combines business acumen with practical spirituality and astrology. It’s precisely that combination that makes it so powerful and helpful. It’s not just about strategy but also about alignment and trust. It has really helped me move forward in practice.
Roel van Kersten
What are you going to do?
Day 1
You and economic reality
During this session, we will address two key questions:
Day 1
You and economic reality
During this session, we will address two key questions:
What aspects of this company truly fit you, and what are you doing solely because it generates money, originated that way, or because you think that is how running a business is supposed to be?
And what are some things that are a perfect fit for you, but have never worked well from a business perspective?
We deliberately start not with your company, but with you.
Who are you when you set your business aside for a moment? We’ll also compare that with your personal astrological information to get a clearer picture of your natural qualities, your path of growth, and the way in which you can best shine.
Next, we compare your business alongside it. We analyze the economic reality: your offer, customers, revenue, margins, profit, pricing, and costs. But we also look at your positioning, marketing, acquisition, processes, employees, and above all, your own role within the whole.
At the end of the day, this creates a much clearer picture of the distance, or the connection, between who you are, how you want to live, and the business you have built.
Day 2
From insight to new design
During this session, we will address two key questions:
Day 2
From insight to a new design
On the second day, we go a layer deeper and get down to business.
We are exploring the astrological and energetic interplay between you and your business, and how you can gain more control over it yourself.
Next, we translate the business-economic, energetic, and astrological analyses into business choices.
You end the day with a redesign of your businessWhat stays, what needs to change, and what do you stop doing.
A redesign that better aligns with who you are, what brings you fulfillment, and how you want to live.
2 WEEKS LATER
Which choices are you actually going to implement?
Two weeks after the 2-day event, we will have an individual session.
You will have had time to let everything sink in and perhaps already been able to put the first changes into practice.
During this session we will test your plan, distinguish between main issues and side issues where necessary, and look at where additional advice is needed. Afterwards, we will record how you will actually implement the plan.
FOR YOU
Who is this for
2-day?
Who is this 2-day event for?
This 2-day event is intended for entrepreneurs with an existing business, demonstrable revenue, and sufficient history to be able to analyze their business in terms of content and finances.
- You have decision-making authority over the direction and structure of your business.
- You are willing to look at yourself critically and question current choices.
- You want to brainstorm with entrepreneurs who recognize the tension you are in.
- You are open to a combination of business economic, energetic, and astrological analysis.
- You want to and are able to make time in advance to collect all necessary business (economic) data.
This 2-day trip is no for startups, entrepreneurs who are still looking for their business idea, entrepreneurs who exclusively need tactical marketing or revenue advice, or entrepreneurs in acute financial distress.
What is included?
01
Intake and personal preparation
02
Individual astrological analysis of you and your business
03
Energetic, astrological and business analysis
04
2 intensive days in a group of maximum 12 entrepreneurs, incl. coffee/tea and lunch
05
Redesign of your business and personal action plan to actually achieve it
06
Individual session approximately 2 weeks later
2-day trip to Driebergen-Zeist
Nov 21 & 22
09:00 – 17:00
Max. 12 people
€ 1.950
Astrid van Pluuren
I have been an entrepreneur myself for most of my working life. First as an independent consultant and project manager, and since 2020 as the founder of Lead a normal life.
Within LANL, I am responsible for the business model, the development of our products and services, and the strategy behind them. In doing so, we maintain a clear guiding principle: what we do must be sound in content, financially viable, and contribute to the life we want to lead.
Before that, I worked for years as an interim professional on complex change processes. I analyzed the existing situation, mapped out what was needed to achieve the ambition, translated that into a concrete approach, and was responsible for the actual implementation.
During these 2 days, I combine my business and analytical experience with energetic and astrological knowledge.